Go Digital or Go Home!!
It’s not an exaggeration. In near future, this line will become real for any and every business one can imagine.
Food/ Groceries/ Hobbies/ Services/ Home purchases/ Travel arrangement. The list is long, and every imaginable activity now has a digital element to it.
Is your business ready to leverage this shift to Digital?
Are you ok, to miss the bus?
If you wish to get the BIG picture, read on…
What is Digital Marketing?
The Wikipedia Definition is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. In layman’s terms, Digital Marketing is about using Digital Channels to:
1. Create Awareness
2. Promote Engagement
3. Drive Conversions
and thereby create a win-win with your customers.
In a Nutshell:
Digital Marketing is about:
– offering your product/service to your customer through Digital channels.
– benefiting from the presence on existing social channels and promoting your products/services: Google Ads, Facebook & Instagram Ads, LinkedIn Ads, Twitter Ads, etc.
Which Businesses can use Digital Marketing?
It would be easy to answer the other way round. Which businesses cannot benefit from Digital Marketing? Post-Covid, it would be difficult to relate with any Business/ Industry where Digital is yet to play a role. I would be excited to hear of any industry you know which does not have a Digital element to its operation.
From daily needs Industries like Groceries & Food to Once or twice a lifetime indulgence like buying a home, every industry has become a beneficiary of going Digital.
Yes, the scope & canvas of Digital play can vary from Industry to Industry & the game plan for Digital can vary. This is what differentiates the winners from the rest.
We can conclude,
Digital has left no domain untouched.
The Digital Strategy & channel mix can vary based on what is being sold.
A well-thought investment with a robust plan can make a difference.
Ask Aligned Initiative about the “Personalized Plan” that is likely to work for your business.
What are the Myths about Digital Marketing?
Let’s list a few that have hampered the decision-making and progress of many otherwise successful businesses, just for want of a clear buy-in and an action plan.
1
Digital Marketing can also make a Product/Service offering successful
Digital Marketing is all about offering discounts
2
Digital Marketing is required to get only NEW customers
3
What are the benefits of Digital marketing?
The stand-out benefit of Digital Marketing is “Measurability”: response, return on investment, and a good level of ability to gauge the response. This, in turn, helps one improve the effort for the next time.
Digital Marketing also can help you build your audience profile, expand & classify them for more specific reach outs. The platforms provide the opportunity to target a “Lookalike” audience: The audience who has a similar behavior as that of your customer.
Why Aligned Initiative?
We are here for YOU. We follow a no-compromise: CustomerFIRST approach in all our engagements. Why?
Because our customers are our ambassadors and Brand Advocates, the success today will support us in multiplying it tomorrow for you and all our other clients.
In a nutshell, five reasons why we want you to come to us are as follows:
• You get a Specific to your Brand quality Diagnostic assessment to draw the baseline
• Your Digital Marketing program will be created in alignment with your Business Goals.
• Your Subject Matter Expertise will be leveraged to bring in elements or differentiation
• We ensure continuous improvement, so the Long term results translate into a competitive advantage
Follow these simple steps to benefit from DIGITAL-MARKETING in your local online marketplace:
1. Ensure your Google local profile is set up to 100% accuracy and completeness
2. Identify your competitors (at least five) and do a SWOT
3. Establish your brand presence on suited social media sites (Facebook, Instagram, Twitter, LinkedIn, YouTube, and many more)
4. Engage current and prospective customers through social channels
5. Encourage your customers to share their experiences/feedback.
"Go Digital or Go Home!!"
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