Account Based Marketing Programs
Account Based Marketing has come of age since the time Digital Marketing was all about flipping the net far and wide. It was a commonly subscribed notion that wider the net, the better the yield is likely to be. Some smart minds took the path untaken. They instead did adequate home work into identifying customers to whom the offering really mattered. This earned better attention from the recipient, which also meant improving the possibility of a better outcome.
1:1 Account Based Marketing
One of the most sophisticated & sharp B2B marketing approach, 1:1 Account Based Marketing is all about investing into collating a small high value list of accounts after performing adequate homework/analytics. At Aligned Initiative we ensure specific message for each account, healthy engagement metrics across buying committee with content consumption timelines and a handover of accounts to sales just when the time is right.
1:Few Account Based Marketing
1: Few or ABM Lite as defined by ITSMA is typically used in a set of accounts that share similar business challenges, needs and firmographics. Content play addresses common pain points in the industry, among accounts of similar size and faced by personas within those accounts. Aligned Initiative brings a multi channel approach in 1:Few execution.
1:Many programs
In one-to-many ABM method, we leverage technology to tailor marketing campaigns to specific named accounts. This is done at scale by refining targeting, analytics, and personalization across multiple accounts, but requires alignment with the company’s sales effort and focuses on a certain vertical or horizontal market
We at Aligned Initiative help clients in devising a custom Account Based Marketing Strategy: a strategy that helps bring in results that more than justfies this unique marketing model/investment in a world that finds comfort in carpet bombing a generic message. If you would like to know if ABM is for you, leave us a message, we will study your Industry & your brand within so as to guide you in making a right /business healthy decision. Click here to leave a message.
