Still not sure of Digital ? You are not alone…
The young space it is and the pace at which it is changing/evolving, many from the Old School are yet to come to terms with the shift; a shift that is here to stay and accelerate. Afterall, Results matter more than our opinion. Deep inside, we all are students of life with an Open mind to learn & grow. This article from digital marketing major webfx.com educated the student in us to look at this “possibility” from the eyes of a student. Read it as a student to get the Best out of it. For those short on time, the key benefits are listed below :
The Benefits
1. It’s cost-effective : Who wouldn’t want to save & stretch the spend; especially small businesses.
Example : A well created & improved Google ADs campaign can witness drop in cost metrics of up to 30% from the inception of the campaign.
2. Digital marketing is measurable : Think !! were the traditional marketing methods measurable?
Cost per Click(CPC), Number of Likes/Shares, Number of Views & for those interested, finer analytics like Number of minutes watched of the video on YouTube, Email Click through rate, distribution of visitors by Gender & Age group and lot more…
3. Digital marketing allows you to target ideal customers : How about reaching the exact prospects? Think !!
4. Digital marketing allows you to reach people at the start of the buying journey : Catching them young & early enough means a better chance to make the sale !!
How would it be if you can pitch the latest Refrigerator model as soon as the prospective customer starts searching for “Best Refrigerators” Isn’t it catching them early in the purchase flow?
5. Digital marketing enables you to make changes as you go : How about some learning & course correction to improve results?
The Nail extensions are being shown to Females across age groups. Having realized that Age group 20-35 are accounting for 80% of purchases, how about being able to alter/improve the campaign?
Our Digital Marketing Services page lists the areas where we can support your Digital Journey in achieving the benefits listed above.
Still not convinced? I bet you got “all” answers to your questions/dilemma.
The Benefits of Digital Marketing: 6 Advantages of Online Advertising
I’m glad you mentioned that digital marketing is a lot more cost-effective since it’s measurable through likes and views while also allowing us to target our ideal customers. I need an advertising agency to help me promote the grand opening of my pool resort in Seattle since I’m opening it for business this December. I’ll be sure to take note of this while I look for an advertising agency in Seattle to help me with the marketing my pool resort needs soon.