B2B Demand Generation
A.I.D.A
Marketing Programs across A.I.D.A. AIDA has been a tried and tested formula in Marketing & Sales world for ages.
We are big fans of Alec Baldwin from Glengarry Glenn Ross…so yes, we had to use the image.
- Attention/Awareness - Here we take the onus that world knows about you and what you can solve for them. We strategically ensure your content reaches to personas that matter, in the process brand you well, drum about your success stories, highlight value points from a thoughtfully created content and yes, we capture opt-ins with contact details.
- Interest - Here on top of awareness and branding we try to understand intent, voice validate any pain points, gather any intel which can fuel next outreach program.
- Decision - Here we try to understand where they are in the buying process, timelines, budgets…off course our effort is to arm your sales reps to reach them at right time.
- Action - Here we identify the accounts who are ready to actively engage in discussions to solve a pain point.
Deal Acceleration
Big ticket items with longer sales cycles typically have a buying committee, and it is imperative to reach them all to create greater brand recall at buying table.
Our content fueled deal acceleration programs help move accounts to next stage!
Database Services - Append, Build and Cleanse
Targeted marketing contact list is central to a winning outreach campaign. We leverage digital channels to build opt-in contact lists for our customers with intelligence around the tech stack and buying cycles. Our team can help with contact data append, update along with building the intent data.
