We all are victims to mindless Marketing. For example, in the middle of a pandemic, one receives a Business-as-usual weekly messages from an Immigration consultancy promoting Immigration to the UK/Canada & Australia.
“Marketing is no longer a one-way street—you cannot simply shove promotions to your prospects. You need to engage in an active dialogue and ABM lets you do that with unparalleled precision.”
– Shari Johnston, SVP of Marketing, Radius
ABM is a solution to this menace/problem/inefficient practice of sending the message to all & sundry. This article details the problems that ABM addresses in an efficient & effective manner. The Key benefits are :
- ROI calculation is simplified for reasons of “Clarity” of what we are measuring in specific to each individual prospective client.
- Refining the prospective specific message was never so “prominently visible”, This, as each client is seen as a Market.
- Non Engaging prospective is never as problem as non engagement gets identified at earliest possible and alignment follows
- Metrics mapping & measurability is much more personalized to the prospective, thereby having the finger on performance 24/7
- The omni present problem of “Marketing & Sales Alignment” is resolved as in ABM, they have to work together, hand in hand.
For a comprehensive understanding & some more detail on components of ABM and orientation on how it is done, Read On !!
