A vast wide Net vs a Spear !!
This article by Drift.com does complete justice to the seekers who are looking to learn more about Account Based Marketing(ABM) & apply it for SMART Gains !!
Win-Win : While ABM is a proven strategy for enterprise deals — your Fortune 500 deals — inbound is a proven strategy for small and medium-sized business (SMB) deals — your Fortune 500,000 deals.
The Keyword Bank >> Blanket Campaigns vs ABM || Individual accounts as Markets || Zero-Waste Marketing || Conversational Marketing || Personalized Reach outs || Meaningful conversation
Read ON : What is ABM?
Credits : Thanks to www.drift.com for the wonderful knowledge share.
